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JOCO collaboration : Thinkers and Makers Society for NY NOW.

JOCO collaboration : Thinkers and Makers Society for NY NOW.
January 29, 2015 Kristen Rudduck
Thinkers & Makers Society collaboration with JOCO glas reusable cups

JOCO cups NY NOW tradeshow 2015 collaboration reusable glass cup

We met the talented folk from Thinkers & Makers Society way back at the first Melbourne International Coffee Expo (MICE). We were impressed by their work and shared conversations about thoughtful design and re-purposing materials of any kind. For our trade show booth at NY NOW (Jan 31- Feb 04, 2015) we collaborated with Thinkers & Makers to create a space that was functional,  easily deconstructed for shipping OS, looked great and shouted JOCO. Just a few design challenges but nothing that would deter this talented bunch. We chatted with Adam from Thinkers & Makers Society about the collaboration.

Introduce us to Thinkers & Makers Society and share your creative services.

Thinkers and Makers Society is a collaboration of tinkerers, makers and thinkers. Involved in Thinkers and Makers Society are very talented individuals including an Architect, a Florist/Installation artist, a metal worker/sculptor, a cabinet maker/craftsmen (crafts-woman), and a hunter/gatherer (vintage/timber hunter). Together we have produced some amazing projects including Café fit-outs, Exhibition stands, Festival Installations, Showroom Builds and Furniture Pieces. Our collaborative purposes are to provide an entire cohesive service from the initial concept, through to the design process and ultimately the construction and implementation of intriguing spatial environments.

How important is it for you to be able to reuse salvaged materials in your designs?

Utilising salvaged, recycled and upcycled materials in our projects is integral from both an aesthetic and ethical viewpoint. Aged, weathered and discarded materials, especially timber, has an innate richness and character that cannot be achieved with new materials. Although challenging at times, recycling and re-purposing materials has great financial benefits. It also reduces the necessity to supply land for the purpose of land fill, and most importantly reduces the impact on the planets depleting forests.

Where do you mostly find your salvaged materials?

We definitely have some secret little haunts! We also keep our ears to the ground and often come across some amazing yard sales and auctions. We are actually heading off to a timber mill sale tomorrow in country Victoria. Essentially we behave as bower birds, gathering discarded urban materials, found on curb sides, and abandoned derelict factories and re-imagine them into captivating items and alluring interior/exterior spaces.

Share with us your collaboration with JOCO to create the NY NOW trade show booth.

JOCO is a perfect fit for Thinkers and Makers Society. The whole concept behind JOCO being a sustainable product with the purpose to alleviate the ‘disposable/throw away’ paper cup, all presented in contemporary, recyclable packaging became the actual design brief. We were asked to incorporate the sustainable philosophy, to effectively display the product for retail and merchandising and most importantly, emphasise the brand. The booth is a concoction of both re-purposed materials used alongside new clean materials which reflect the modern feel and packaging of the JOCO product.

Where do we find Thinkers and Makers Society?

Visit our face-book page

Check out our amazing Studio/Showroom at 296 Plenty Road, Preston, Victoria, Australia.

Studio is by appointment only by phoning Adam (+61) 0412205741 or Joo Lee (+61) 0425787853.